I'm a Web Designer.
I'm a UX/UI Designer.
I'm a Product Designer.
I'm a Digital Designer.
I'm a Frontend Designer.
I help create digital stuff.
I appreciate structural thinking.
I'm good at streamlining products.
I enjoy creating things from scratch.
I master some things HTML and CSS.
I'm currently learning to play the ukulele.
It took me a while to shape this like a pyramid.

Design

  • Product
  • Design
  • HTML
  • CSS

When I was approached to design SAPO's 24 news website, I took that opportunity to push the bar and build something structural within the company: a design system and framework that would be able to support the 30+ media projects scattered around different technologies and architectures.

It took us two years to streamline every single media website but it now only takes a team of 3 to do what a team of 10+ previousy did, supporting 300M+ pageviews and 4.5M+ visitors. This efficiency also allowed us to start developing websites for 10+ partnerships such as Polígrafo, MAGG and A Nossa Prima.

  • Co-creator
  • Design
  • HTML
  • CSS

When the 2nd wave of the COVID-19 pandemic hit Portugal in October 2020, the government implemented a bunch of complicated measures that depended on four different risk tiers. While trying to understand all this stuff, I had an idea: wouldn't it be a lot easier if we could just choose a county on a dropdown and a date on a calendar so that people would know the specific rules for that day?

During that weekend we had the MVP ready to go. In the following weeks lots of other features were added, one of which was the shift into a clearer, simpler language.

Visitor feedback was amazing and with no advertising we reached a total of 1M people in Portugal. You can read more about it in Público and MAGG.

  • Design
  • HTML
  • CSS

Founded by Ricardo Martins Pereira (co-founder of ultra-popular New In Town), one of the masterminds behind the 2010s lifestyle editorial digital wave, MAGG is one of the most famous soft media websites in Portugal. While it was initially brought to life in partnerhip with the reknowned Observador, I was now responsible for its redesign. Although it was a tremendous challenge to re-work this design while respecting its pre-existing brand, the end result was a very happy client.

One of the amazing success cases built on SAPO's media framework, it only took about three to four weeks to put together.

  • Design
  • HTML
  • CSS

What an opportunity! Being able to participate in the first editorial project fully committed to fact-checking in Portugal was a privilege.

Even though most of the graphic design wasn't done by me, I still felt very compelled to give my best to this never-ending fight against misinformation and try to help present the facts in a fair and balanced way.

But hey, never forget: quis custodiet ipsos custodes?

  • Design
  • HTML
  • CSS

Cloudflare Radar is a very interesting service that promotes the company's services by anonymously sharing some of the global data it has access to.

The team needed some help and wanted to quickly put together one of those year in review websites. Of course traffic data may not be as appealing as what your music preferences were for that particular year but I did take some inspiration on Spotify's bold colors and simple typography because what really mattered was the content inside each chart. I really enjoyed the flexibility of Cloudflare's brand manual and colors and made my best to keep the page on brand.

Learned a lot about telling stories through data and how you can influence opinions with statistics.

  • Branding
  • Video
  • Design
  • HTML
  • CSS

The product management strategy to launch a beauty website at SAPO set the creative team on a path to push internally for a different approach to brand strategy. And so Miranda was born, taking its name from Carmen Miranda Portuguese-speaking beauty icon extraordinaire.

Miranda means the one of who is looked at, which fits perfecly with the marketing communication strategy, inspired by Carmen's flamboyant style.

  • Product
  • Design
  • HTML
  • CSS

Undoubtedly the biggest and most challenging project I've ever participated in, SAPO Biz was a tool to build an online store. Online transactions, shipping prices, product variants, store template design and all the e-commerce mumbo jumbo made this a very humbling learning experience.

It was 9 months of hard work and dedication - and the first time I had to lead a team of designers in order to build the many different store templates.

Political reasons led to the project being abandoned soon after its release but I will always have a feeling of accomplishment for having created it, as well as a great respect for the e-commerce industry and its complexities.

  • Branding
  • Photoshop

Because SAPO is a very digital focused company, the internal design team had to fight its way to be the one working on a full rebranding of the company. I was part of this great endeavour to change what undeniably is one of the most famous Portuguese brands, if not the largest.

I was responsible for both typography decisions and application and uniformization of the brand on SAPO's websites and products.

  • Design
  • HTML
  • CSS

Established in 1999, Ticketline is the leading online and offline ticketing company in Portugal. My first fully responsive website that supported every screen size.

I learned a little bit about the complexities of online ticketing, the issues with bots and seat reservations and other specificities very unique to this particular branch of e-commerce. I also learned to never use flags as buttons for language switching as it is a cultural mistake to assume a language is only spoken in a certain country.

  • Design
  • HTML
  • CSS

Following the hype of sites like Groupon, SAPO decided to take a shot at it. Around since 2011, SAPO Voucher was in bad need of a new website in order to have a responsive design.

  • Design
  • HTML
  • CSS

Sampaio da Nóvoa is the father of a very good friend of mine. He went crazy and decided to run for the Portuguese Presidential Election in 2016. My first true experience with Wordpress, hands on. He placed second, losing to Marcelo Rebelo de Sousa.

  • Design
  • HTML
  • CSS

Fumaça Preta is one of the best musical accomplishments of Alex Figueira, the guy who also runs Music With Soul Records. He needed a website and I’m the guy he turns to. Always. It was built with Jekyll and used Facebook’s API for events and news posted on the band’s Facebook Page.

  • Design
  • HTML
  • CSS

Based in the heart of Amsterdam with a particular connection to Lisbon and a profound love for black, ethnical and funky grooves, Music With Soul is an all-encompassing musical project. It’s a record label, DIY analog recording studio and a party promoter.

Music

The Ratazanas
Mar 2011
Produced, recorded and mixed by Nicolas Leonard, in 2010, in his amazing home-built analog studio, this album sets out to have some fun with history and fiction.

The Ratazanas
Apr 2009
100% analogic, 100% reggae! The first serious studio experience with people who know the business. Released by Grover Records, the largest and best label for Jamaican music in Europe.

Contratempos
Jun 2005
First album, first studio experience. Well, actually we did all the recording so this was all a very amateur experience, but this is when I fell in love with the engeneering involved and with the music business alltogether… It was a marking point in my life.

About Me

Luís Carmona

I'm currently working as a product designer for Cazoo, helping customers understand what the company has to offer them and decide which car is best for them. I do this by enabling content and organic performance teams to have the right tools and processes in place to elevate Cazoo as the one-stop shop for our customers' next vehicle.

How did I get into digital design?

Back in 2007, after finishing my Computer Engineering degree, I started to feel really interested in designing for the digital medium. What started as a need to build some of my bands' websites soon grew into an absolute passion for designing and thinking about digital products.

What kind of stuff have I worked on?

I officially started my career in 2008, part of a team that developed products for what would become one of the largest growing tech businesses today: mobile. I immediately started working with iPhone and Android apps, mobile specific browsers, TV browsers and apps. In 2013 I was involved in building several e-commerce and online ticketing products from the ground up. Since 2016 I've been working on a framework for 30+ media websites.

What's it like working with me?

I consider myself a very autonomous, collaborative, pro-active and pragmatic person, at the center of a triangle that encompasses design, development and product management. That allows me to help build products and features with a broader perspective in mind.

What else?

I'm also passionate about african-american music from the 60s and 70s. Stuff like Jamaican music, soul, funk, rhythm'n'blues and latin music make me move my fingers a lot while I'm working. That compelled me to start learning some musical instruments, be part of some bands and make some semi-professional recordings with friends.